Sunday, October 16, 2016

This workshop discusses and illustrates how to use social media and social networking in libraries to engage your communities in telling the library stories, offering testimonials, and providing a platform for advocacy and influence to use for funding, community engagement, and promotion of the library. The focus is primarily on the telling of stories of impact and value as well as service/program promotion. It focuses on which stories engage users to share as well as making this method sustainable in smaller and medium sized libraries. Workshop leaders have been involved in creating and delivering social media campaigns internationally on a statewide, national and system level. More social media teams fail for want of a clear methodology for working together to achieve both brand communications and community-building goals. M’Lissa Story, a systems thinker and ecological economist, is a specialist in facilitating agile team collaboration best practices and aligning talents and objectives for media teams via the discipline of coherence. She shares how libraries must build agile teams to win big at social media—and do so sustainably. In this workshop you learn how to get started, how to use the data you create through your campaigns and how to use real-time dashboards; how to engage library members and the community in telling stories about the impact of library services and programs; the essences of going viral and storytelling that creates impact and engagement; how to scale your activities to community and state/provincial levels.