October 16-18 Monterey Marriott
Monterey, California
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Wednesday, October 17, 2018

C202 - Altmetrics & Effectiveness

11:30 a.m. - 12:15 p.m.
Charlotte Spinner, Information Architecture Analyst, Research, AARP
Christine Rasmussen, Director, Communication & Creative Services, AARP Research, AARP

After looking into altmetrics a few years ago in an effort to assess and increase the reach of AARP’s research efforts, but unable to get buy-in from upper management, a change in leadership enabled moving ahead. They compared Plum Analytics and Altmetric from demos and landed with Altmetric. Spinner and Rasmussen wrestled with all the work required to be able to use the service: they needed DOIs on their research, which were new to them, and needed infrastructure in place on the pages as well. They identified hundreds of past reports to track and retrospectively add the necessary components for Altmetric. Now, a year into AARP’s relationship with Altmetric, they are up and running and watching their Altmetric attention scores rise. Senior leadership is thrilled with the story Altmetric tells about who engages with their research and how, and they plan to monitor attention scores in relation to social media campaigns and other media efforts to see effectiveness.

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