October 16-18 Monterey Marriott
Monterey, California
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Thursday, October 18, 2018

C304 - Changing Stakeholder Expectations for Library Value

2:30 p.m. - 3:15 p.m.
Bill Irwin, Assistant Professor, Huron College
Kimberly Silk, Principal, Brightsail Research

Thanks to the recent emphasis on evaluation, measurement and ROI, many libraries have successfully integrated evaluation practices into workflows. Unfortunately, many have been focusing on metrics that don’t inform their practice or make libraries better. Metrics such as circulation, program attendance, and technology use give us data about library activities, but don’t tell us anything about why people visited the library, if they accomplished their goals during their visit, or what would have improved the experience. Moving beyond counting activities to establishing new, meaningful metrics demonstrates how we are improving the organization, our culture, and the community and communicates and educates these values to stakeholders. Explore how meaningful metrics that are connected to the strategic plan can be implemented to measure social impact, and subsequently tell stakeholders about library value.

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