October 16-18 Monterey Marriott
Monterey, California
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Wednesday, October 17, 2018

D202 - You Don’t Need to Own It: Lessons From Unicorn Category Killers

11:30 a.m. - 12:15 p.m.
Amy Affelt, Director, Database Research, Worldwide, Compass Lexecon & Author, The Accidental Data Scientist: Big Data Applications & Opportunities for Librarians & Information Professionals

Research has shown that “making life better” is the No. 1 predictor of loyalty to a company, brand, or product, with rental companies as a hot growth vertical. We don’t own our music, movies, or formalwear anymore, yet libraries are the original lenders. How do we reclaim our territory? What strategies can we borrow from super-successful, cuttingedge companies that either trounce their competition or completely dominate because there is no one else like them? What would libraries have to do to make municipalities fight for them in a “Hunger Games” competition such as Amazon’s, where more than 230 cities tried to land their second headquarters location? We take look at the secret sauces of Amazon, Stitch Fix, 23andme, Rent the Runway, and others to see how libraries can learn from not only their triumphs but also their missteps. Then, we brainstorm about holes that need to be filled and how libraries can partner with innovators to assume those roles.

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